Pricing
You buy minutes. A video uses them by length.
Each video uses the length of its band — up to 3, 5 or 10 minutes — so your plan's minutes are the most video you can make, in any mix. You pick short, medium or long; the agent picks the exact length inside the band. 720p, 1080p and 4K use the same minutes; resolution is an entitlement a plan unlocks, not a price.
Starter
Was $25$20/ month
Launch price · 20% off
Videos up to 5 minutes, 720p. For personal use.
Up to 45 minutes / month
Up to 15 short or 9 medium videos a month
- Short and medium videos, up to 5 minutes
- 720p
- EngramLabz wordmark (not included)
- Standard queue (not included)
- Personal use (not included)
Creator
RecommendedWas $50$40/ month
Launch price · 20% off
Videos up to 10 minutes, 1080p. Publish them anywhere.
Up to 120 minutes / month
Up to 40 short, 24 medium or 12 long videos a month
- Short, medium and long videos, up to 10 minutes
- 720p, 1080p
- Your own wordmark on the video
- Standard queue (not included)
- Commercial use
Studio
Was $75$60/ month
Launch price · 20% off
Most minutes per dollar
Videos up to 10 minutes, 4K and the priority queue.
Up to 200 minutes / month
Up to 66 short, 40 medium or 20 long videos a month
- Short, medium and long videos, up to 10 minutes
- 720p, 1080p, 4K
- Your own wordmark on the video
- Priority in the render queue
- Commercial use
Free 1 free video a month, up to 3 minutes, 720p. Sign up and confirm your email to use it; free videos wait behind paid ones in the queue.
Start freePlan minutes expire at the end of each billing period. If a render fails, the minutes it used are returned automatically.
Entitlements
What a video costs
A band uses the same minutes on every plan. What changes is which lengths and resolutions the plan lets you make.
The rule
A video uses minutes by its length band.
- Short≤3 min
- uses 3
- Medium≤5 min
- uses 5
- Long≤10 min
- uses 10
Each video uses the length of its band — up to 3, 5 or 10 minutes — so your plan's minutes are the most video you can make, in any mix. The agent picks the exact length inside the band.
Show a plan
Creator makes short, medium and long videos, up to 10 minutes, at 720p and 1080p, from up to 120 minutes a month: up to 40 short, 24 medium or 12 long videos a month.
- On this plan
- Needs the plan named
| Length | 720p | 1080p | 4K |
|---|---|---|---|
| Short≤3 min | Uses 3 minutes, available on Creator | Uses 3 minutes, available on Creator | Needs Studio; not available on Creator |
| Medium≤5 min | Uses 5 minutes, available on Creator | Uses 5 minutes, available on Creator | Needs Studio; not available on Creator |
| Long≤10 min | Uses 10 minutes, available on Creator | Uses 10 minutes, available on Creator | Needs Studio; not available on Creator |
Top-ups
Run out mid-month?
Need more? Add minutes to your plan — 20, 60 or 120 minutes, never expire. A pack is for subscribers: it adds to your plan's minutes and is used under that plan's limits. Packs cost more per minute than Creator or Studio, so if you are topping up every month the cheaper answer is the next plan up. And we would rather say that here than sell you the wrong thing.
20 minutes
Up to 6 short, 4 medium or 2 long videos
$9
60 minutes
Up to 20 short, 12 medium or 6 long videos
$24
120 minutes
Up to 40 short, 24 medium or 12 long videos
$45
Creator and Studio give more minutes per dollar than any top-up.
Your first explainer is a topic away.
Plans from $20 a month, and the free account comes with 1 free video a month, up to 3 minutes, 720p. Nothing is charged until you press render, and a failed render refunds itself.