None. You type a topic and say who it is for; the theme owns colour, type, motion and voice. The film comes out finished.

Your minutes come back automatically, from the same ledger that charged them, and the reason is written down in plain language. You are never billed for a video you did not get.

Not yet: the editor is coming soon. To change a finished film, you order a new film that builds on it, at the full price for its length.

An MP4 (H.264) with chapter marks and a share link. It is silent unless you ask for a voice; narrated films can add burnt-in captions and an SRT subtitle track. Watch it, download it, send the link.

A plan gives up to a set number of minutes of video a month. You pick short, medium or long; the agent picks the exact length inside the band. Each video uses the length of its band — up to 3, 5 or 10 minutes — so your plan's minutes are the most video you can make, in any mix. Starter: up to 45 minutes of video a month — up to 15 short or 9 medium videos. Creator: up to 120 minutes of video a month — up to 40 short, 24 medium or 12 long videos. Studio: up to 200 minutes of video a month — up to 66 short, 40 medium or 20 long videos. Plan minutes refresh each month and expire with the period. Need more? Add minutes to your plan — 20, 60 or 120 minutes, never expire. Top-ups are for subscribers and are used under your plan's limits.

Yes: 1 free video a month, up to 3 minutes, 720p, on a free account once your email is confirmed. Free videos wait behind paid ones in the queue, and a limited number are made each day.

Yes. The playground is free: duplicate any of the 7 packs and dial the palette, type, stroke weights, background, voice and pace. Your own wordmark on the film is the one thing that waits for the Creator plan.